Why generating video on social media is critical – Sonja Crystal Williams

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Video content has become a powerful tool for increasing online presence, visibility, and customer engagement in any industry. Social media networks have played a pivotal role in the growth of video content, and businesses cannot ignore this trend if they want to stay relevant. From creating branded videos to leveraging user-generated content, companies are finding ways to use video to engage their audiences and build brand awareness. With social media algorithms prioritizing video content, it has become imperative for businesses to incorporate it into their marketing strategies. Whether you’re a small business owner or a large corporation, embracing video content is essential in today’s digital landscape.

In this episode of the Hands On Business podcast, Sonja Williams joins us to talk about why generating video content on social media is so critical, how businesses and individuals can optimize their video content on different social media platforms, and the best metrics to use to track and measure the success of your video content on social media platforms.

If you are interested in growing your business and want more visibility online through different social media platforms, this episode is for you. Listen in to learn how to expand your businesses by adopting strong and actionable strategies to help you release perfection, Create a robust plan, and create effective and consistent video content for your business.

What You Will Learn:

  • [00:00] Intro and a bit about our guest today, Sonja Crystals Williams
  • [02:50] Sonja’s backstory and what she does in the social media space
  • [05:07] Why video content is so crucial in leveraging social media
  • [08:01] Choosing a platform and how to spread yourself on social networks
  • [14:02] How to repurpose your video content for different platforms
  • [16:58] How to find the trending audios to use in your videos
  • [18:07] How to be consistent in creating your video by leveraging mindset
  • [20:39] How to navigate creating videos if you are not comfortable on camera
  • [24:21] The best videos that will perform well on social media
  • [26:30] The metrics for measuring the success of video content on social media
  • [30:02] Common mistake people make when creating videos content
  • [34:10] How to keep up with the trends and changes in social media
  • [36:26] How to start creating effective video content with limited resources
  • [40:14] Lessons from businesses that Sonja works with at the top of the game
  • [43:10] Mobile-friendly videos and how they have changed the game
  • [47:05] Creating a robust video marketing plan and getting started
  • [47:44] The future of video content on social media
  • [49:35] Key takeaway from the Sonja on releasing perfection
  • [50:19] Ending the show

Standout Quotes

  • “The video content that you create and put on Facebook, in many instances, will get a lot more visibility and reach to your audience than stand-alone images or text content.”– Sonja Williams [06:54]
  • If you want to get good at reels, study reels, look at other people’s reels, go in the app and start getting familiar with it.”– Sonja Williams [17:03]
  • “Nothing replaces a human face and their level of proaction when creating video.” – Sonja Williams [21:10]
  • “As a business owner, if you don’t measure it, you can’t improve it; you need to be looking at the numbers to figure out how to make things better.”– Sonja Williams [26:40]
  • “You want to think about social media the way you think about billboards in the real world; social media is a highway, and your content is the billboards”Sonja Williams [44:07]
  • “AI is not a replacement of anyone’s job, it’s an assistant to help you generate ideas for scripts, headlines, captions and more; we will start to see more people use it, but how you use it matters”Sonja Williams [47:49]

Stay Connected

Sonja Crystal Williams

Website: https://www.sonjacrystal.com/

LinkedIn: https://www.linkedin.com/in/sonjacrystal

📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/XP9DdLEPd9U

🔗Contact me on LinkedIn for the offer: https://www.linkedin.com/in/hakeemad