A marketer’s job is to produce repeatable systems that deliver predictable income. The way you get that is by knowing your numbers. But what exactly are these numbers you need to know?
Tai Goodwin is the CEO of That Marketing Team and the creator of The Liberated CEO Accelerator. She is an award-winning instructional designer with 20+ years of experience creating learning experiences and content. After coaching and teaching hundreds of entrepreneurs about social media marketing and business strategies, it became clear that her clients’ most significant challenge was implementation.
In this episode, Tai discusses the crucial figures of which effective marketers should be aware. She emphasizes five things you need to adopt/improve for your marketing to have a consistent return. Furthermore, she then elaborates on the value of quizzes and what sets them apart from other tools like checklists. Finally, Tai believes in thinking big, not following the crowd, and not undercharging.
There are people who can’t step into their purpose until you step into yours. -Tai
In this episode:
[05:40] Tai compares and contrasts teaching little kids and training adults; what she likes and doesn’t.
[07:37] What The Liberated CEO Accelerator is about and how does it help liberate CEOs?
[08:21] And the other thing I’ve known about many of my clients is that they’re brilliant at what they do. They get results. They help a lot of people. They are super talented, but they don’t know how marketing works. – Tai
[11:45] Tai talks about her awards and the reasons she won.
[13:26] The generosity model: Why it’s important to show up to give, not just to get.
[14:08] If you always only ever have enough, you never have anything left to give anybody else.
[16:13] Tai elaborates on her statement: The marketer’s job is to produce repeatable systems that deliver predictable income, and you get that by knowing your numbers.
[24:15] The key numbers that every business needs to know.
[26:56] Tai’s Predictable Income Calculator and how to get it.
[29:36] Tai’s marketing and sales challenges.
[31:10] Reasons why people would not be successful with The Liberator CEO Accelerator program:
- [31:44] Mindset: You can’t have a negative attitude about money and expect money to come to you.
- [32:16] Consistency: People don’t last long because they’re inconsistent.
- [33:39] Fear/dislike marketing and sales; Sales and marketing are your lifeblood; you can learn how to do it.
- [36:00] Indecisiveness: This wears down your self-esteem and confidence. For example, fear of getting judged. People who take action end up doing really well because prosperity loves speed.
[37:54] When Tai left her last day job, she had no backup plan, no resume, no lined-up job, and no clients. Instead, she had an old email list of about 2,500 people she hadn’t talked to in two-and-a-half years. This is what she did to get 500 people back on her email list.
[39:18] Then, she started using Facebook ads.
[40:18] What makes quizzes more valuable than other freebies?
[41:49] What are behavioral-based quizzes and their value?
[44:40] Steps and tips to create and run your own quizzes.
[53:43] Five key things you need to deliver marketing that gives a return.
[56:00] In whatever you do:
- [56:10] don’t think small.
- [56:25] don’t do what someone else does without understanding their strategy.
- [56:35] don’t undercharge.
[1:00:02] There are people who can’t step into their purpose until you step into yours. – Tai
About Tai Goodwin
Tai Goodwin is a teacher, entrepreneur, and author. She is the CEO of That Marketing Team and creator of Quiz & Grow Rich Funnels and an award-winning instructional designer with over 20 years of experience. She’s worked with several Fortune 500 companies like Barnes and Noble and tech startups like LeadPages.
She is also the creator of The Liberated CEO Accelerator program, a six-month program for coaches, consultants, and service-based agencies ready to experience consistent five-figure months.
Connect with Tai
Check out her program The Liberated CEO Accelerator