Building a successful business strategy is crucial to achieving your desired business outcomes. It involves crafting a well-thought-out plan of action that charts a course from your current position to where you aspire to be. An effective strategy strongly emphasises testing and maintaining a clear understanding of the WHY behind your actions. It entails setting long-term goals and breaking them down into manageable short-term objectives that contribute to attaining the desired results. That means developing your strategy and then reverse engineering to identify the specific actions you need to do today and measure the outcomes to track your progress.

In this episode, we’re joined By Nicole Louise Winer, a business strategist, and we discuss everything business strategy related and the key steps to delivering your strategy effectively to your business stakeholders. If you want to be successful in business, having a cushioned, well-crafted and successful strategy as the cornerstone for all your endeavours is key to getting to the next level of your business growth.

If you are eager to create a business strategy that propels your business towards growth and scalability, this episode is for you. Listen in to and get insights on how to develop a comprehensive plan, the importance of setting clear goals, determining appropriate timeframes, and how to adapt and pivot when necessary.

What You Will Learn:

• [00:00] Intro and a bit about our guest today, Nicole Louise Winer
• [02:56] How Nicole defines strategy and what it means to your business
• [04:49] Nicole’s experience in creating successful strategies
• [07:37] How often to revisit your business strategy in the digital age we’re in
• [08:54] The biggest challenge Nicole has faced when developing strategies
• [12:07] Nicole guiding principles when helping clients with business strategy
• [15:11] Shift from a fear mindset to confidence when dealing with business strategy
• [20:11] Where and how to start building a successful strategy using data
• [26:27] The five years plan standard strategy and how often you should review it
• [28:58] The importance of investing in a coach to help with your business strategies
• [32:34] How to engage with stakeholders and bring them along the strategic process
• [37:04] Being inquisitive about your strategy and getting feedback
• [40:42] A framework you can leverage to start developing your business strategy
• [44:50] Examples of where Nicole has seen strategy fail and succeed and why
• [53:09] Why helping people love what they do is important to Nicole and how she does it
• [56:54] Ending the show

Standout Quotes

• “Successful strategy is all about testing and having a clear and off going mind of to know why you are taking action.”– [05:30]
• “With the digital age we are in, it will be silly not to revisit your business strategy as often as you can, but you have to be clear that you are giving it enough time to test it and being consistent with the actions you are taking otherwise all you will end up doing is swinging from one thing to the next.”– [08:00]
• “Sometimes, when you’re busy is when you miss the gaps, and you can’t see outside yourself no matter how self-aware you are, so you need the space to be able to reflect and think; it’s vital.” – [29:07]
• “The only way to involve people is to have more conversations, which can be very painful to you especially as a leader, when it feels like you are just banging your head against a brick wall. However, it’s really about delving into what matters to them; it has to matter to them for them to do it.”– [35:37]
• “If you’re not clear about what your offers are, it is almost certain that your audience have no idea either, and you cannot lead them to taking action”– [43:10]

Stay Connected

Nicole Louise Winer

LinkedIn: https://www.linkedin.com/in/nicole-winer/?originalSubdomain=uk

📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/XP9DdLEPd9U

🔗Contact me on LinkedIn for the offer: https://www.linkedin.com/in/hakeemad